What is Fractional FP&A?

What Is Financial Planning & Analysis (FP&A)?

Financial Planning & Analysis (FP&A) is the strategic heartbeat of a business — translating numbers into insight and insight into action. It’s not just about spreadsheets; it’s about equipping leaders with the tools, clarity, and confidence to make decisions that drive sustainable growth. From budgeting and forecasting to scenario modeling, performance tracking, and strategic alignment, FP&A brings financial rigor and clarity to business operations.

Why Is FP&A Critical for Growing Organizations?

Whether you’re scaling a startup, managing a services-based organization, or preparing for investment, strong FP&A provides a forward-looking lens into your business. By building flexible models, aligning financial goals to operational plans, and proactively identifying risks and opportunities, FP&A gives you a clear financial narrative — one that guides both day-to-day decisions and long-term vision.

What Does a Fractional FP&A Consultant Do?

Most early-stage or midsize companies don’t need a full-time FP&A team — but they do need high-quality financial thinking. That’s where fractional FP&A comes in. As a fractional consultant, I bring enterprise-grade financial insight to companies that want to move fast but stay disciplined. Whether your team is lean, overextended, or just in need of outside perspective, I help you focus on what matters most.

Common Projects I Lead for Clients include:

  • Supporting board and investor presentations and fundraising pitches

  • Analyzing profitability and pricing models

  • Building and managing an accurate forecasting process

  • Designing and implementing KPIs

  • Leading annual budgeting cycles

When Should You Bring in FP&A Support?

If you're finding it hard to tell where the business is headed — or you're spending more time gathering data than acting on it — it's probably time. Companies will often bring me in when:

  • Financial reporting lags behind decision-making

  • Budgeting feels disconnected from reality

  • Teams lack a shared view of performance

  • Strategic decisions are made without clear financial context

  • A funding round or M&A event is approaching

Why me?

As an entrepreneur, COO and CFO, I have experienced the rewards and challenges of building great businesses. My goal is to give you the right financial visibility, and to help you make smarter decisions, move faster, and build a stronger business. If you are ready to hire an FP&A consultant, feel free to email me here and we can explore whether Seahorse is the right fit for your business.

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